Dear fellow Entrepreneurs, ••• I offer a "No Questions Asked" money back guarantee service. Read more. ••• I have been running my own companies since 1996. My brother, sister and brother-in-law joined me in 1998. Although ownership is mostly family-owned we run the company like any corporation and have a stellar executive who hold key posts in the business. The leadership of the family, management and responsibilities ultimately rest with me but it is most definitely a collaborative approach that is extremely effective and successful. Booktopia was started on 4th February 2004 (the same day as Facebook - we didn't know that until we celebrated our 10th birthday together). It began as a side project with a budget of $10 per day while my family and I were doing internet marketing. It took 3 days to sell the first book. One book was the total sales for the day. By the end of the first year we were doing $100K per month. Before starting Booktopia in 2004 we owned a recruitment agency, a chat software business, and an internet marketing consultancy. I started my career as a computer programmer and then a computer salesman. Today, Booktopia employs 150 people and sells one item every 7.8 seconds. We ship 18,000 books per day or around 4 million books per year. We operate from a 13,000 sqm Headquarters and Distribution Centre in Homebush, Sydney stocking 130,000 titles across 700,000 units that are ready-to-ship. Revenues for 2017 are $100+ million up from $80m in 2016 and $50m in 2015. We have had no external investment. All of our success has been organic growth. We simply sold more books and used that money to hire more people, write more software, invest in automation, move to bigger premises and hold more stock. It would have to be one of the biggest bootstrapped online store success stories in Australia as many of our peers have received significant funding to grow. Booktopia has won many business awards including the Telstra Business Awards for NSW Medium Sized Businesses in 2014, Book Retailer of the Year in 2016 and 2017, Power Retail's Top 100 websites, Deloitte's Technology Fast 50, the Top 20 for Smart Company's list of top Australian online retailers and ranked in the BRW Fast 100 companies for the 7 years, the only to ever accomplish this feat. My strengths are in sales, marketing, running family companies, bootstrapped businesses, creating value in a business, product logistics and distribution, as well as e-commerce, leadership, and business management. Personal Guarantee: It is true, I can access decades of business experience and that will most likely be helpful when we talk, but more importantly when I meet people I have access to an unending fountain of ideas and within a few minutes can come up with strategies, concepts, or initiatives that will focus, motivate and inspire you. Therefore I have every confidence that you (and as many members of your team) and I, can have a super brainstorming session and the time we spend together will be extremely profitable. To give you a sense of comfort around the investment you will make with me I can offer a "No Questions Asked" money back guarantee on my service. Remember... be prepared to write everything down and preferably record our session so you can review it later! Looking forward to hearing what you are about to accomplish. All the best, Tony
I was a corporate lawyer at Freehills before starting our first ‘real’ business with my co-founder, Jeremy, back in 2004 (back when we were only 24). Since then, we’ve created Australia’s largest bootstrapped e-commerce business, the Lux Group. We have more than 350 team members around the world and turnover more than $300 million annually. We’ve been profitable virtually since founding and are very focused on delivering value to clients, customers, team members and shareholders. We’ve grown from a tiny room in St.Kilda to offices in four continents and built what we think is Australia’s best eCommerce team, from the ground up without raising any external funding. Our businesses include Luxury Escapes (Australia’s favourite travel website with a net promoter score of 73), Brands Exclusive, Cudo, Living Social and TheHome, among others. We’re passionate about the customer experience and building truly great teams. In addition to Lux Group, I’m an investor and the non-executive Chairman of Bluethumb.com.au, Australia’s largest and fastest growing art marketplace, and have been a non-executive director of the Myeloma Foundation since 2009. I co-founded MyTable.com.au which later became part of Menulog, and was a shareholder in Menulog when it was sold to JustEat in 2015 for $855 million. Awards: BRW #1 Fastest Growing Company in 2013; Men’s Style Man of Influence 2014; CEO Magazine Young CEO of the Year in 2015; Deloitte Leadership Award Winner, Australia in 2015.
I’m a serial entrepreneur. I started 16 businesses before founding Caradvice.com.au, which I recently sold for $35M to Nine Entertainment. I initially started CarAdvice as a blog and in ten years grew it into a nationwide car advice, review and news site, employing 40 people and turning over $15M a year. We’ve built CarAdvice through creating genius content that people want to watch and share, owning SEO and selling targeted advertising on the site. I’m interested in providing advice to businesses and startups, but be warned – I’m very honest, and won’t hold back from telling you my honest opinion.
• Inside Retail, Top 50 People in Ecommerce 2015, 2016 • Non- Executive Director, NORA (National Online Retailers Association) • Telstra Business Women's Award Winner, 2010 + 2014 I’m Founder & CEO of Adore Beauty, Australia’s leading online shopping destination for skincare, haircare and makeup. In 1999, with just $12,000 and two little known cosmetic companies on board, I started Adore Beauty from a garage in Melbourne at the age of 21. Since then it has grown to 160+ brands, 12,000+ products, and $25m+ in annual revenue. In 2015 I sold a 25% share of my business to Woolworths, then bought it back in 2017. With over 17 years experience in beauty e-commerce, I can provide advice about online retailing, supplier/partner/investor negotiations, people management, stock management, digital marketing, financial management and scaling. 100% of my call fee from Top Expert will be donated to Oxfam's Women's Empowerment projects. I'm mostly available for calls on Fridays.
After many years in the advertising world, I've joined the team at Foodora Australia in 2015 to head up the marketing department. A great opportunity to be part of a brand from the start and develop a young brand in the market. Experience in: 360 campaigns, Brand activation, Brand Consulting, Corporate Identity, CRM (B2B & B2C) & Integrated Online projects, Social communications, Sponsorships & Events, PR. Clients during my advertising days: AUTOMOTIVE: Lexus ENTERTAINMENT: News Limited / Glamour NL / Radio 538 NL FASHION: Stills EU / Turnover EU / Wrangler EU / Arrow EU FINANCE: WestlandUtrecht Bank NL FMCG: Fruit Shoot INT / Sara Lee EU / SCA, Li
Laura is the inaugural CEO, and a Director of Scale Investors, a female focused investor network. She has almost 20 years experience in corporate finance, micro-finance and venture capital with PwC, Opportunity International and Starfish/Scale. She is a judge for EY Entrepreneur of the Year Southern Region, a member of the NAB Small Business Advisory Council, and on the selection panel for the Melbourne Accelerator Program. Laura is a chartered accountant, a member of the AICD and a Williamson fellow.
Founder of Naked Wines Australia, created a movement that disrupted the Australian Wine Industry and grew to a $50million business while getting producers and customers a better deal. Consistently recognised in the top 50 people of e-commerce and received special recognition in 2017 for innovation. Spent the last 2 years growing the US version of Naked Wines while remaining based in Australia.I passionately believe that Australia needs entrepreneurs who innovate to grow our country and having taken a company from my kitchen to success I am keen to share the many lessons I learnt on the way.
We sell a packet of Moxie product every thirty seconds. Curious yet? With the crazy idea to put tampons in recyclable tins so that they would stop rolling around in my handbag, my business partner and I took on a stagnant, mature FMCG category dominated by large multi-nationals, and launched a true makret disruptor. For the last 12 years, I’ve seen our Moxie brand of women’s personal care through every step of its life cycle, from conceptualisation right through to commercialisation and have sunk my teeth into anything from packaging and product design, to ad campaign development to customer relationship management with some of the world’s biggest retailers. I understand every element of what it takes to not only bring a brand to life, but to insulate it from tough competition and secure it for future business growth and success. Moxie products have sold millions upon millions of products in various markets around the world; I’ve made a heap of bad decisions and mistakes, but just as many good ones, too. I’ve done it for myself and I can help you do it, too (the good stuff, that is!). Contact me if you’re keen to learn more about: - How to get started (How do you know if it’s a good idea or not? Where do you get help?) - What it takes to build a brand from scratch - How to launch your product into major retail or online - Brand strategy - Marketing strategy (I’m a Marketer by trade!) - Entrepreneurship - New product development - Exporting, operations and logistics - Corporate Social Responsibility - Leadership - Life/work balance Some other cool stuff I’ve done/do that might be of help... - Telstra Young Business Woman of the Year 2014, VIC - Westpac/AFR ‘100 Women of Influence’ 2014 - Entrepreneur’s Organisation Board member 2015 – present - Co-founder and champion of the ‘Pads for Pads’ initiative - RMIT Student Mentor - Regular public speaker
As the Chief Marketing Officer at Showpo, I’m leading the fashion e-commerce retailer into global growth. I have over 10 years experience in digital consulting and have advised both small and big brands on how to develop digital strategies to achieve growth and how to optimise every dollar spent. Some of the brands I’ve worked on include Woolworths, Microsoft, Catch of the Day, Officeworks, Allianz, and Vodafone. I combine both high level digital strategy with expert tactical skills in SEO, Google Analytics, content marketing, and conversion rate optimisation. I can advice you on how to develop a content marketing strategy to drive onsite traffic and then increase conversions once they get there. I’ve taught the SEO for Marketers course at ADMA for the past 6 years and so needless to say I know SEO extremely well and can run you through the basics to more advanced techniques to get your site ranking on page 1. I'm especially interested in seeing how people can align their different channels into a cohesive whole - marrying the offsite and onsite experience - to provide a seamless customer journey. Can’t wait to chat.
Hardtofind was born out of the belief that customers want products that are more thoughtful, special and personal and that, through technology, we could connect thousands of small creative businesses with customers around the world. Hardtofind is now one of Australia’s leading, award-winning curated marketplaces with a turnover of more than $20 million. We employ 26 people, with offices in Sydney and Manila. We’ve bootstrapped our growth to this point and have no outside investment. We’re passionate about supporting small creative businesses and providing them with a platform that allows them – and their products – to reach a far bigger audience than they otherwise might on their own. Hardtofind connects more than 2,500 independent designers and artisans from around the world with a rapidly growing customer base eager for a genuinely different shopping experience. I have close to 10 years’ experience in building a successful, sustainable, profitable e-commerce business from the ground up. I’ll be straightforward and open with my advice and I won’t waste your time if I don't think I can help you. I can offer advice on: • Business strategy • Digital marketing • Branding • Outsourcing • Product development as a non-tech founder • Entrepreneurship • Co-founding – pros and cons • Shareholder agreements • Bootstrapping • Building a powerhouse team • Managing cash flow • Planning and forecasting • Setting up an advisory board • AI
I’m a Mentor and Partner at Startmate Accelerator, a Board Member of LaunchVic and Head of Australia at 500 Startups. Over my career, I’ve worked for and advised some of the most category leading and category killing companies across Australia and the US. I was recently an innovation expert at Inventium and prior to this the founding Managing Director of Eventbrite Australia, where I built and lead the team to grow the Australian market of event organisers and passionate event attendees. Before coming to Australia, I worked at Bain & Company in Silicon Valley advising the world's largest FMCG, technology, consumer products and retail businesses about international growth, customer experience / loyalty and organisational effectiveness strategies. I’m passionate about helping businesses scale and increase their impact through ‘wow' customer experiences, new market entry and product development.
I can help you with • Website and Mobile Site Reviews • Advice around technology selections and system implementations • User Experience • Advice on building killer tech and product teams • Managing growth in your business • Pricing strategies • eCommerce Business Strategies • Distribution Centre design and automation • Review of Existing System Implementation At Booktopia, as CTO I design and lead the technology and product teams that design and build all internal systems and integrate with external systems. As Deputy CEO I oversee all Strategy in the business and work with the COO to oversee all operations from Customer Service through to the Distribution Centre. I formulate Booktopia's vision and strategy across all areas of the business and sit on Booktopia's Board. In my time at Booktopia I have personally built Booktopia's website and designed and developed our custom built Warehouse Management System which integrates into our fully automated Distribution Centre. I have also specified, designed and managed the implementation of our custom built Customer, Order and Content Management System. I also lead the design and implementation of the Booktopia mobile site which won the 2016 ORIA award for best Mobile Commerce Site. I was recently a finalist for the Online Retail Industry Recognition Award, named as one of Inside Retail’s Top 50 People in E-Commerce for 2016 and in was finalist for the BRW’s Best Rising Star Award. I am also an advisor to a number of tech and online companies and am a Non-Executive Director for Car Next Door.
ModelCo is an iconic Australian beauty brand, world renowned for breaking new ground with our innovative products in the cosmetic, self-tanning and natural skincare categories. Providing women with stylish, high quality, beauty products has always been my personal mission. It all started in 2002, when I launched ModelCo TURBO LASHWAND Heated Eyelash Curler and shortly afterwards TAN AIRBRUSH IN A CAN - the world’s first self-tanning airbrush product. Our products are now sold globally in thousands of retailers as well as shipped worldwide from www.modelcocosmetics.com. Our innovative R&D approach has not only earned ModelCo a cult following, but the ability to sign international celebrity brand ambassadors such as Elle Macpherson, Dannii Minogue, Rosie Huntington-Whiteley and Hailey Baldwin. I will be only accepting one 30 min call per month due to time constraints.
I'm the co-founder of Top Expert and have over ten years experience building top ASX listed brands. I've worked on brand building for Origin Energy, realestate.com.au, Coles, Medibank, QAG GOMA, and Pronto Software to name a few. I can help you with your brand strategy, brand and product architecture, naming and employee engagement to help you build not just a successful business, but a brand that your customers love.
Expert in social media, email marketing, content marketing and SEO, I’m passionate about helping businesses of all sizes grow and achieve a return on their marketing investment. Currently the Senior Director of Global Marketing at HubSpot, previously Head of Marketing (APAC) at Salesforce.com. At HubSpot, my team created the most successful global lead generation campaign ever, which generated more than 100,000 organic leads (in under 6 months, for less than $6000). I’m a regular speaker at marketing summits and a contributor to BRW, Boss, Entrepreneur.com and MarketingMag. I have extensive experience across B2B and B2C marketing and sales and would love to give you digital marketing advice to help grow your business and answer any specific content marketing, email marketing, SEO and social media questions you might have.
I’m the co-founder of a complete lifestyle brand, SWIISH. Our brand spans an online store that in two years has experienced phenomenal growth and become a seven figure powerhouse business; together with a lifestyle website focussed specifically on luxe for less. In addition, I’ve co-authored two best selling cookbooks, including Super Green Smoothies and The Good Life. In addition, in the last 12 months, we have developed and released a number of products to market, including a Super Green Superfood Powder, as well as frozen ready to blend smoothies, manufactured in Australia, that retail across Coles, Woolworths and IGA supermarkets nationally. I started SWIISH 5 years ago together with my sister, Sally Obermeder. Before launching the business in 2012, I enjoyed a 15 year career in senior leadership roles within Human Resources in the Investment Banking industry. I worked alongside CEOs and MDs of global powerhouses including J.P. Morgan and Bankers Trust as well as ANZ Bank, to grow and develop their businesses. My strengths are in having a creative and strategic mindset whilst focussing on scalability and ensuring that the commercial and operational elements of the business thrive; strong leadership skills; as well as starting and running family businesses. I’ve undertaken a mid-life career transition from the corporate world to become a successful entrepreneur and am a skilled blogger, author and a certified health coach. I have a strong passion for developing others and building long term mentoring relationships. I love to see people strive to reach their dreams and help them to unlock their passion and purpose.
• Winner, Telstra Business Women's NSW Entrepreneur Award, 2016 • Winner ORIAS (Online Retail Industry Awards) – best online marketing, 2016 • Finalist, 2016 Telstra Business Awards I’m the CEO and owner of Nourished Life, an online store that sources and sells sustainable, eco-friendly, and natural personal care, beauty & lifestyle products. I started Nourished Life four years ago with only $100 and no investment. In our first year we turned over $400,000 and this year we are on track for reaching $20 million in revenue. I’m passionate about providing women with toxin-free beauty and eco-friendly products and have advisory positions with several industry bodies including the Global GreenTag National Advisory Committee. As the CEO and 100% owner of Nourished Life, I can provide advice about how to start, run and grow an e-commerce business.
Winner of the Telstra Young Business Woman of the Year 2016 and Founder of Kester Black - Australia's fastest growing ethical beauty brand. Our products are the first in the world to obtain a vast suite of accreditations such as Choose Cruelty Free, International Cruelty Free, Vegan Society, Australian Made and B Corporation. We believe that through creative and ethical business, everyone can experience beautiful, quality cosmetic and skincare products, without adverse environmental or social effects. As founder, CEO and Creative Director, over the past 5 years I've: - Adapted products to meet Halal certifications - Grown revenue by 600%, with no outside investment - Secured over 400 stockists worldwide, including Myer, David Jones Eastland, SABA, Gorman, and Anthropologie - Secured six international distributors - Fostered amazing collaborative partnerships, including Pantone, SABA, Toni Maticevski, Audi, Original & Mineral, mud ceramics, Trophy Wife Nail Art, Bellabox, and Beauty EDU.
Prior to founding a VC firm, Bondi Born – a luxury swimwear label, and being on the leadership team of FairFax, I started my career 25 years ago in global ad agencies where I ran the advertising for household brands like Coca-Cola, Weet-Bix, Pantene and IBM. I discovered I have a brain wired for strategic thinking and excelled at brand strategy. How do consumers think about brands? How do you differentiate a brand and develop a unique positioning with distinct values and personality so that consumers come to you, transact and stay loyal? In 1996 I set up one of the first dedicated Digital Marketing agencies, Expanded Media (XM), for Australia’s then largest ad agency, George Patterson Bates. I was responsible for growing revenue from zero to $3m within 12 months for blue-chip clients like Optus, Ninemsn, David Jones and St. George helping them create their very first websites and online advertising campaigns. I joined Fairfax in 1998 and in the subsequent twelve years, I sat on the Leadership Team reporting to the various CEOs and the business grew to having 450 staff and $110m EBITDA per annum. Some of my highlights of these 12 amazing years include: • I convinced Fairfax management and Board in 1999 to break up “Fairfax Classifieds Online” and launch their sections as separate brands online. Domain is now valued at $2b. Strategic decisions like these can seem small, but they can actually determine the future success or failure of your business if you don’t get them right in the beginning. • Named “Internet Pioneer of the Year” in 2000 for developing and writing Australia’s first University accredited course in Internet Advertising for UTS and in 2002 was named one of the Top 10 Most Influential people in e-Marketing. • In 2003 I established from start-up, Fairfax Enterprises, a print and digital direct-selling and book publishing business that bridges the newspapers and Fairfax Digital. It grew from nothing to 10 staff and $2m profit in 2 years and remains to this day a significant part of Fairfax’s revenue. • Not long after we acquired RSVP.com.au in 2006 I was put in to get it in shape for integration into Fairfax Digital. We took the brand mainstream and set up better digital marketing KPIs and staffing and within 6 months we’d halved the cost of customer acquisition, while accelerating member numbers and revenue growth. • In 2007 I set up an SEO/SEM taskforce and mentored a team of search experts to share knowledge and optimise Fairfax’s multi-million dollar spend in this area. In my last 3 years at Fairfax Digital I ran Strategy and Mergers & Acquisitions - scouting for companies for Fairfax Digital to build, invest in or acquire, meeting with literally hundreds of entrepreneurs in a multitude of different sectors learning something from each one as to how they started and grew their businesses, understanding and assessing their businesses models and studying their future growth strategies. It resulted in a number of mergers, acquisitions and start-ups for Fairfax and was an exhilarating experience. I then set up Foundry, a boutique VC that invested in pre-revenue ecommerce start-ups. After looking at dozens of pitches including sitting on the selection committee for Innovation Bay, we did four investments (2 failed, 1 we sold and 1 is still growing nicely) before I realised I wasn’t having any fun sitting on the sidelines. I needed to be in the driver’s seat of my own business. This brings me to Bondi Born. Bondi Born is a luxury swimwear brand that I started with my business partner, Glenn Parks (highly experienced in global sourcing, production and logistics), in 2015. In our first full year of operation, targeting the European market, we turned over $500k+ and the brand was hung on the racks of prestige retailers like Selfridges and Harrods. We are now in premium Department Stores and boutiques from Munich, Mykonos and Milan to Croatia, Cayman Islands and Cote d’Azur. Right now we are selling our yet to be released 2018 collection to retailers in 5 continents through 14 contracted agents. We have a website in three currencies, third party logistic warehouses on 4 continents and we are targeting $4m in revenue for the coming 12 months. The countless lessons I learned and training I received in my 20 years in corporate life have helped me to do this. I’m building a brand based on a distinct market position, we are using social media and sophisticated digital marketing techniques, I raised capital to accelerate our growth, I surrounded myself with experts in areas I had no knowledge of and have listened and learned from them. I have made mistakes and gone down wrong paths and quickly pivoted and optimised the direction. I have also learned an incredible amount in the past 2 ½ years about fashion (which I absolutely LOVE). Global sourcing of fabrics and trims, designing and manufacturing locally and in Asia and penetrating global retail markets along with the boring stuff like tax, logistics and trademarks. When I was asked by Belinda to join Top Expert I was reluctant given how long my days are now (and I have to find time for my two gorgeous children and long-suffering husband). But I thought about my own experience and how challenging the entrepreneurs journey can be and how valuable it would be to have someone you can reach out to for sage advice to help you cut through mistakes and save time and money. So here I am. And if I can help someone on their journey it would be an honour. What can the key things I think I can best help my fellow entrepreneurs with? • Brand Strategy • Brand Building (online + offline marketing) • Business Strategy • Business Planning • Starting-up • Start-up/Seed Funding • Growth Funding/Mergers / Acquisitions • Exits • Making the switch to being an entrepreneur • Entrepreneur mentoring • Female entrepreneurship • Global and local fashion sourcing and production • Global fashion retail (online + bricks and mortar) • Global fashion logistics for retail and ecommerce Complete confidentiality and integrity assured. I will give you honest, straight-shooting answers and advice and if I don’t think I can help you or I’m not the best person for what you need, I won’t proceed or waste either of our time.
In 1994 I developed Aromababy, the world’s first baby skincare brand combining the use of natural and organic ingredients with neonatal research. The launch of Aromababy created a new category in the Australian retail space. Aromababy is now sold online including with Adore Beauty and in hundreds of stores across Asia Pacific, including Mothercare Asia and Watsons Pharmacy China. Aromababy is also used in select hospitals and resorts. We are the only Australian natural baby skincare brand with registered products in China - essential to sell in retail stores there. I often present at events in relation to accomplishing business in the Asia region. I regularly travel to Hong Kong, Singapore and China providing mother and baby wellness workshops to health professionals and consumers. I have over 20 years experience in product development, exporting and building an award-winning brand. I hold a Diploma in Aromatherapy and am a trained Infant Massage Instructor.