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Tobi Skovron Sound icon

$8.33 / min
(Hourly rate $500)

Over 15 years experience taking ideas off the back of a napkin to launching them globally. In 2003, I took a $20,000 loan turned it into a global business. The brand I built was called PetLoo & we manufactured and distributed a range of pet products globally. In 2013 the brand and company was acquired by PetSafe. You can read all about the story by Googling "Tobi Skovron, PetLoo, Inc Magazine", but it's your quintessential entrepreneur journey and with a happy ending to boot: researching an idea, taking out a loan, 2 years spent on R&D, scaling to the US, hustling, growing, eating cereal for dinner and negotiating a sale. After the sale, I stayed in the US and worked for the now parent company, as well as founding ZingyPet – a marketplace app for dog walking. The app won Silicon Beach 2015 Best Overall App, has 800+ dog walkers and 23,000 customers through out southern California. I came back to Australia end of 2016 and have since Co-Foundered CreativeCubes.Co with plans to scale it nationally. I'm passionate about the thriving community and want to positively impact the ecosystem. I invest in other startups, sit on a couple of Boards and love providing advice to other entrepreneurs who have the drive and determination to succeed. I can provide advice about business planning, strategy, user-experience design and delivery, go-to-market strategy, product dev and commercialisation, exporting, fund raising – the whole end-to-end business process. Here are just some of my experience and achievements: • Winner of Australian Entrepreneur of the Year Under the Age of 30 (2008) • Winner of Australian Pet Product of the Year (2006) • Winner of New Inventors, People’s Choice Award (2006) • Australian Institute of Export - TOP 50 (2007) • International Design Award (2008)

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Catherine Cervasio

$6.67 / min
(Hourly rate $400)

In 1994 I developed Aromababy, the world’s first baby skincare brand combining the use of natural and organic ingredients with neonatal research. The launch of Aromababy created a new category in the Australian retail space. Aromababy is now sold online including with Adore Beauty and in hundreds of stores across Asia Pacific, including Mothercare Asia and Watsons Pharmacy China. Aromababy is also used in select hospitals and resorts. We are the only Australian natural baby skincare brand with registered products in China - essential to sell in retail stores there. I often present at events in relation to accomplishing business in the Asia region. I regularly travel to Hong Kong, Singapore and China providing mother and baby wellness workshops to health professionals and consumers. I have over 20 years experience in product development, exporting and building an award-winning brand. I hold a Diploma in Aromatherapy and am a trained Infant Massage Instructor.

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Dale McCarthy

$6.67 / min
(Hourly rate $400)

Prior to founding a VC firm, Bondi Born – a luxury swimwear label, and being on the leadership team of FairFax, I started my career 25 years ago in global ad agencies where I ran the advertising for household brands like Coca-Cola, Weet-Bix, Pantene and IBM. I discovered I have a brain wired for strategic thinking and excelled at brand strategy. How do consumers think about brands? How do you differentiate a brand and develop a unique positioning with distinct values and personality so that consumers come to you, transact and stay loyal? In 1996 I set up one of the first dedicated Digital Marketing agencies, Expanded Media (XM), for Australia’s then largest ad agency, George Patterson Bates. I was responsible for growing revenue from zero to $3m within 12 months for blue-chip clients like Optus, Ninemsn, David Jones and St. George helping them create their very first websites and online advertising campaigns. I joined Fairfax in 1998 and in the subsequent twelve years, I sat on the Leadership Team reporting to the various CEOs and the business grew to having 450 staff and $110m EBITDA per annum. Some of my highlights of these 12 amazing years include: • I convinced Fairfax management and Board in 1999 to break up “Fairfax Classifieds Online” and launch their sections as separate brands online. Domain is now valued at $2b. Strategic decisions like these can seem small, but they can actually determine the future success or failure of your business if you don’t get them right in the beginning. • Named “Internet Pioneer of the Year” in 2000 for developing and writing Australia’s first University accredited course in Internet Advertising for UTS and in 2002 was named one of the Top 10 Most Influential people in e-Marketing. • In 2003 I established from start-up, Fairfax Enterprises, a print and digital direct-selling and book publishing business that bridges the newspapers and Fairfax Digital. It grew from nothing to 10 staff and $2m profit in 2 years and remains to this day a significant part of Fairfax’s revenue. • Not long after we acquired RSVP.com.au in 2006 I was put in to get it in shape for integration into Fairfax Digital. We took the brand mainstream and set up better digital marketing KPIs and staffing and within 6 months we’d halved the cost of customer acquisition, while accelerating member numbers and revenue growth. • In 2007 I set up an SEO/SEM taskforce and mentored a team of search experts to share knowledge and optimise Fairfax’s multi-million dollar spend in this area. In my last 3 years at Fairfax Digital I ran Strategy and Mergers & Acquisitions - scouting for companies for Fairfax Digital to build, invest in or acquire, meeting with literally hundreds of entrepreneurs in a multitude of different sectors learning something from each one as to how they started and grew their businesses, understanding and assessing their businesses models and studying their future growth strategies. It resulted in a number of mergers, acquisitions and start-ups for Fairfax and was an exhilarating experience. I then set up Foundry, a boutique VC that invested in pre-revenue ecommerce start-ups. After looking at dozens of pitches including sitting on the selection committee for Innovation Bay, we did four investments (2 failed, 1 we sold and 1 is still growing nicely) before I realised I wasn’t having any fun sitting on the sidelines. I needed to be in the driver’s seat of my own business. This brings me to Bondi Born. Bondi Born is a luxury swimwear brand that I started with my business partner, Glenn Parks (highly experienced in global sourcing, production and logistics), in 2015. In our first full year of operation, targeting the European market, we turned over $500k+ and the brand was hung on the racks of prestige retailers like Selfridges and Harrods. We are now in premium Department Stores and boutiques from Munich, Mykonos and Milan to Croatia, Cayman Islands and Cote d’Azur. Right now we are selling our yet to be released 2018 collection to retailers in 5 continents through 14 contracted agents. We have a website in three currencies, third party logistic warehouses on 4 continents and we are targeting $4m in revenue for the coming 12 months. The countless lessons I learned and training I received in my 20 years in corporate life have helped me to do this. I’m building a brand based on a distinct market position, we are using social media and sophisticated digital marketing techniques, I raised capital to accelerate our growth, I surrounded myself with experts in areas I had no knowledge of and have listened and learned from them. I have made mistakes and gone down wrong paths and quickly pivoted and optimised the direction. I have also learned an incredible amount in the past 2 ½ years about fashion (which I absolutely LOVE). Global sourcing of fabrics and trims, designing and manufacturing locally and in Asia and penetrating global retail markets along with the boring stuff like tax, logistics and trademarks. When I was asked by Belinda to join Top Expert I was reluctant given how long my days are now (and I have to find time for my two gorgeous children and long-suffering husband). But I thought about my own experience and how challenging the entrepreneurs journey can be and how valuable it would be to have someone you can reach out to for sage advice to help you cut through mistakes and save time and money. So here I am. And if I can help someone on their journey it would be an honour. What can the key things I think I can best help my fellow entrepreneurs with? • Brand Strategy • Brand Building (online + offline marketing) • Business Strategy • Business Planning • Starting-up • Start-up/Seed Funding • Growth Funding/Mergers / Acquisitions • Exits • Making the switch to being an entrepreneur • Entrepreneur mentoring • Female entrepreneurship • Global and local fashion sourcing and production • Global fashion retail (online + bricks and mortar) • Global fashion logistics for retail and ecommerce Complete confidentiality and integrity assured. I will give you honest, straight-shooting answers and advice and if I don’t think I can help you or I’m not the best person for what you need, I won’t proceed or waste either of our time.

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Yvonne Adele

$5.83 / min
(Hourly rate $350)

I started my career in tech-support at Microsoft in Sydney before being shipped around the world to various Microsoft subsidiaries, training tech support staff (USA, UK, Sth East Asia). Upon returning to Australia, I took my passion and knack for education and invented a character for TV called Ms Megabyte as a way to encourage all Australians to embrace technology. This led to many years on the Today Show as the IT Reporter; national magazine columns and radio spots; best-selling books and one of the first consumer websites to sell banner ads (HP, Intel, nineMSN, travel.com.au) Once my national media profile was established, I began accepting requests to MC and Speak at events and conferences, and found this was my absolute passion. Again following the direction the market was pointing me, I accepted invitations from people in the conference audiences to work directly with their businesses on the innovation and digital marketing topics I specialise in. For the past 15+ years working with this diverse range of industries and business sizes, I've built a knowledge base which is as wide as it is deep, yielding a unique set of skills which I bring to every consultation. I can take a look at your online profile across your website, LinkedIn, Facebook to ensure you're making the most of each platform to build your brand. To find new customers and extend your relationship with existing customers. I continue to be extremely passionate about the event industry, coaching upcoming speakers, executives and subject-matter-experts to maximise the impact from their presentations. I'd love to assist you prepare for an upcoming presentation. As colleague Glenn Capelli once said : "If Yvonne was an app, you'd put her on your home screen!" "She does her research and really cares. Our audience, staff​, exhibitors​ and speakers love her. ​Yvonne is ​professional, ​hard​-working,​ loyal and we highly recommend her." Retail Global CEO

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Cinzia Cozzolino

$3.33 / min
(Hourly rate $200)

I am the founder of The Smoothie Bombs, a smoothie booster range that is vegan, certified organic, palm oil free and gluten free. I went from being a single parent on welfare to building a million dollar business from a simple home recipe. I bootstrapped through Smoothie Bomb's inception by being resourceful and determined on a coin purse budget. In 2007, I returned to study in my 40's to become a clinical nutritionist. In the process I discovered there was a need in the market for my home made smoothie boosters. As a mum, I believe in changing bad habits by making good choices easier. The Smoothie Bombs evolved after my fussy eating daughter stopped eating breakfast. My solution was to providing the right combination of healthy ingredients in a convenient and easy to use way. My products have gone from being hand made in my home kitchen to upscaling the production to hit manufacturing MOQs. I am stocked in over 800 stores around Australia including including Chemist Warehouse. I have stockists in UAE, Singapore, Hong Kong, New Zealand and Korea. International expansion is currently in progress. My expertise is in: • Bootstrapping a Start up • Branding • Social media • Food product development • Food regulations and council requirements • Organic certification guidelines • Finding and dealing with manufacturers • Distributor agreements • Negotiating with major retailers • Exporting processes Business life is always busy and certain times of the year may be more hectic than others for chats. I have set aside some allocated time for Thursday and Friday afternoons for appointments.

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Paul Greenberg

$6.67 / min
(Hourly rate $400)

I'm an entrepreneur, cheerleader of New Retail, and a top 50 online retail expert with over thirty five years’ experience in retail, technology and entrepreneurship. I'm also a registered psychologist with a keen interest in consumer psychology. I'm highly regarded as the ‘pioneer of online retail in Australia’, having co-founded DealsDirect.com.au in 2004, which grew to become the single largest online retailer in Australia. After the business was sold to private equity, I went on to establish NORA, a leading not-for-profit retail association. As the founder and Executive Director of NORA, I'm passionate about uplifting the spirits of retailers nationwide and try to provide a more holistic and optimistic approach to retail in Australia. All fees from our session will go to NORA.

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Julie Mathers

$6.67 / min
(Hourly rate $400)

I am the CEO of Flora & Fauna, Australia's largest vegan beauty and lifestyle store. We are a Finalist in the Telstra Business Awards 2018 and won Best Online Retailer at the Gala Awards. I also won Business Person of the Year. We have also been shortlisted as Responsible Retailer of the Year 2017 at the World Retail Awards. I have worked in retail for 20+ years in operations, consulting and private equity. I have sat on boards in the UK including Whittards of Chelsea and Storevision. I have worked in the UK, Europe, Japan and Australia. In Australia I have worked at Coles, Apparel Group and Masters, part of Woolworths at GM level managing IT and Multichannel.

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Gen George

$7.50 / min
(Hourly rate $450)

Forbes 30 under 30, Telstra Young Business Women's Award 2017 In 2012, I launched OneShift on the back of a free blog, some posters, duck tap and an ipad. After the first month of it being live, it had 300 university students and several clubs using it. Within 6 months OneShift had over 10k users. OneShift received an investment of $5 million for 27.5% equity from Programmed (ASX: PRG) and who subsequently purchased it in 2016. More recently, I've launched Skilld.com, a dynamic online marketplace that instantly connects local talent to local businesses and also tamme.io an analytics and advertising platform for marketplaces. I'm heavily involved in the start-up and business community in Australia. I mentor for several schools, co-working spaces etc. and lead several women in bus/tech initiatives, including: 'Women In Tech Australia' and ‘LMBDW', which has over 50,000 members. I also work with City and State Government to increase awareness of start-ups, and to connect corporate companies for mentoring and investing initiatives with the wider aim to help Australian start-ups to think and grow globally. This is achieved through partnerships with Boston Consulting Group, Council of Small Business Australia (COSBOA) and I was recently named the youngest Sydney Chair for the Young Presidents Org (YPO).

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Jane Hoban

$2.00 / min
(Hourly rate $120)

Currently Global Marketing Director at T2 Tea, a global luxury retailer offering the widest collection of innovative teas and teawares from around the world. I am responsible for harnessing and cultivating T2’s brand essence and turning it into an incredible end-to-end customer experience across all touch points. I spend my days unearthing new opportunities for T2 to share its unique brand experience with tea lovers around the globe. Before T2, I was Global Vice President of the Drug Channel at Unilever, a €3 billion business. As a senior international business leader with over 20 years’ experience, I have driven the marketing endeavors of some of the world’s biggest, most successful blue-chip companies including Unilever, the Coca-Cola Company and L’Oréal. Over the years, I have spent time immersed in roles spanning retail, sales and marketing with local, regional and global remits. I will be donating 100% of my earnings to Fitted for Work, to help women who are experiencing adversity, get and keep work. Unable to consult on categories sold by Unilever. Available for up to 8 hours a month.

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Gina Lednyak

$6.67 / min
(Hourly rate $400)

Social media keynote speaker, Telstra Young Business Woman of the year NSW 2016 and B&T 30 under 30. As the Founder and CEO of L&A Social Media, one of Australia’s leading digital agencies, I love helping people grow their businesses, brands and market share through social media. For over 7 years, we’ve delivered wildly creative and hugely successful social media strategies, content and campaigns for both start-ups and global brands. Some of the brands we’ve worked with include nudie juice, Champagne Taittinger, Sol Beer, Black Swan Dips, Samsung, Foxtel, Sol Beer, Stoli Vodka, and many more. I’d love to give you advice about how to get started with your brand or social media strategy, through to upping the ante by developing content and campaigns that truly deliver ROI and brand value. As an agency founder, I also love helping and supporting other entrepreneurs and devising ways for creative collaboration and partnerships.

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Alex Houseman

$4.17 / min
(Hourly rate $250)

I started Over the Moo about 2 years ago, when I saw a gap in the market for a reasonably priced and delicious vegan ice cream. Being lactose intolerant myself, I was sick of not having an ice cream option - so I decided to develop one myself. At first, I sold the ice creams door-to-door to independent IGAs, even allowing it to be stocked on consignment. Before long, word got around and it started flying off the shelves. We now have nine flavours and sell to 350 independent grocers and 550 Woolworths stores across Australia. I'm interested in chatting to other entrepreneurs and providing advice about how to sell a category, not just a product; cold chain logistics; inventory management; and product development.

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Caroline Kennedy

$10.00 / min
(Hourly rate $600)

I am an experienced CEO, business founder, author and business mentor with over 20 years’ experience in the private and corporate sector. I led small, medium and multinational companies, with annual revenues ranging from $1 million to more than $250 million. I was recognised twice by the Telstra Business Women's Awards for my achievements in business. Some of my achievements include turning around a declining business to achieve the company’s highest profit in more than five years. The business grew by 28% in the global financial crisis, resulting in more than $14 million dollars of additional revenue. I also tripled one business revenue stream from $1.3M to $3.9M in 7 months.

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Kim Barnard

$2.92 / min
(Hourly rate $175)

I'm an experienced content strategist, editor, manager, and media professional who cut my teeth in the digital publishing world, heading up the content team for leading digital lifestyle publisher, The Urban List. I joined The Urban List in 2012, when it was just starting out and had 4 full-time employees and created the content strategy that helped to grow our audience from zero to 1 million users per month, in 2 years. When I left in late 2017, the business had grown to over 40 staff, in 7 cities, and an audience of over 2.6 million. I was also recently brought on to set up the business and editorial processes for The Barefoot Investor - another example of a small business truly dominating in its field. I now run my own business, providing these services to Australian businesses that need support with their content and communication. As a result of this excellent training ground, I can provide advice in content strategy and creation, internal and external business communications, people and culture management and recruitment, and content marketing.

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Graham Porter

$1.00 / min
(Hourly rate $60)

I am a marketing mentor and marketing technologist - blending people and leading-edge digital marketing technology. A career of over 28 years has led me to a point of pragmatic optimism - technology is now readily priced for every business to automate their marketing channels to provide the scale they need, What used to be within reach of only major corporates' budgets is now available to businesses of all size. And you don't need to be a brain surgeon to operate it. I am dedicated to a continuous improvement cycle, and I look for all possible marketing levers to experiment with until data proves that we are succeeding.

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Kat Haigh

$2.00 / min
(Hourly rate $120)

I have worked in Digital marketing for my entire career, building and delivering strategies including SEO, SEM, Social Media Marketing, Inbound Marketing, Email Marketing, Content Marketing, Retargeting, and Display advertising. I have first-hand experience and know best-practice for most digital tools including everything from Wordpress and Shopify to all major social platforms, most email marketing systems, and many CRMs. I have worked with startups, SMEs, enterprises including Telstra, Unilever and Sony, & governments, on strategy, implementation, optimisation, training, and coaching. I have won awards, presented at industry conferences, and trained the marketing teams of multinationals. I love data and am passionate about helping businesses succeed and grow. I can't wait to work with you.

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Naomi Robson

$10.00 / min
(Hourly rate $600)

After 20 years as a journalist/TV presenter, since 2008 I’ve been helping executives improve their presentations and handle the media. I became well known to the Australian public as a news reporter on Seven News from 1991, and for my ten years as the host of Today Tonight - a public affairs program on the Seven Network which moved up the rankings to become the Number 1 program in its time slot during my tenure as anchor – from early 1997 to the end of 2006. Since 2008, I’ve been the Director at Managing Your Message -which provides customised Media Training, Presentation Skills and Sales training, Media Crisis Management and Media Consultation to a wide variety of companies. I am passionate about assisting companies, Senior Executives, Sales and Marketing teams and anyone who needs to speak to the media or give a conference presentation, to communicate effectively with genuine, credible influence and impact. MYM runs customised workshops covering all the elements of Presenting - Content and Construction of key messages (in line with the company’s brand strategy), Story-telling, Delivery, Engagement, Body Language, Voice, Controlling Nerves and Mindset. I can assist you in refining a pitch or upcoming presentation, and of course I can help you develop the key messages you’ll need to create to maximize the opportunity of engaging with the media. I have trained numerous CEOs, the executive team at Myer and ANZ Private's Relationship Managers, I provide presentation skills workshops for NAB’S Board Ready Program, and have worked with PwC, CVA Property Consultants, BIC, The Heat Group and a host of other clients in varying industries, from legal firms, financial advisors, sporting entities, trucking companies, and media organisations to name just a few. In addition, I ran the Media Training and Presentation Skills courses for the prestigious Monash University Executive MBA Program for four years to 2016.

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Sharon Thurin

$5.83 / min
(Hourly rate $350)

Food developer, FMCG wholesaler and marketer, and small business mentor - over the past 10 years I’ve grown Slim Secrets from a small, family-run FMCG business into a global brand with world-wide distribution and brand recognition. Sold online and stocked in major Australian retailers including Coles, Woolworths, Chemist Warehouse, Priceline, 7Eleven and IGA. We also export to 15 countries around the world, are stocked in over 4,000 outlets and recently signed a distribution deal for China. The thing I've loved most about building our brand is being innovative with our marketing on a smaller budget than some of our larger competitors and building great relationships. I’m a big believer in influencer marketing and we’ve recently signed an ambassador deal with current world number one tennis champion Angelique Kerber, as well as Avril Lavigne targeted for the China market. Slim Secrets has a range of 21 healthy snacks including protein bars, cookies, low carb fit balls, RTD protein indulgence shakes, and a Protein Puds with chia dessert range. Each product is carefully developed to include the right balance of fats, carbohydrates, protein and fibre without compromising on taste, as well as ensuring they meet food regulations for our export markets. Whether you have an idea and need some guidance on where to start, or are a more established business looking for growth, I'm more than happy to chat and provide you with advice. Looking forward to hearing about your business.

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Nathan Bush

$6.67 / min
(Hourly rate $400)

Passionate about helping individuals and businesses affect change through simplification, innovation and strategy. As Group Digital Manager for the Super Retail Group brands including Supercheap Auto, Rebel, BCF, Ray's Outdoors and Amart Sports, Nathan focuses on leading the digital and omnichannel strategy across all brands through customer solutions, scalable technology, e-Commerce optimization and multichannel integration. Nathan is currently involved in leading digital transformation across the Group which includes strategic, operational and cultural change. Nathan has experience as a client, agency and supplier across digital and traditional media. Recent projects of note include digital and omnichannel transformation, web and eCommerce re-platforming, implementation of "buy now, pay later" solutions, online fulfillment strategy and establishment of design thinking, prototyping and UX capabilties.

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Michelle Tucker

$2.92 / min
(Hourly rate $175)

Marketing is more than my profession. I live and breath how to build brands that drive into the heart of the user and execute across digital channels. I have 16 years marketing experience with the past 10 heading up digital and digital marketing functions. I've built eCommerce and brochure sites along with comprehensive acquisition and retention strategies using digital (including SEO, SEM strategy, social and email) along with traditional marketing levers. I build strategy and understand how to execute and I specialise in building marketing programs that solve business problems. I've worked across multiple sectors including services, health, publishing, online marketplaces and FMCG. With a background in journalism and an MBA in marketing, I am both experienced and qualified to answer most marketing related questions and provide guidance on not only what to do, but how to continually solve with marketing.

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Emily Redward

$4.17 / min
(Hourly rate $250)

I have worked in a number of retail businesses (some small and some bigger) across Australia, UK, US and Europe, running e-commerce, marketing and digital teams. Each has had very different challenges and opportunities: how to grow traffic, how to make sure we get a return shop, how to improve what the customer thinks or feels when they shop with us. More often than not, this comes down to the catch all of customer experience. My expertise is in helping to join the dots between all the different marketing, digital and promotional activity and create a coherent plan and approach for customer experience, then making sure we have a way to measure it and learn from it. I'm practical and down to earth and I really enjoy learning about different businesses and helping where I can.