$5.00 / min
(Hourly rate $300)
We sell a packet of Moxie product every thirty seconds. Curious yet? With the crazy idea to put tampons in recyclable tins so that they would stop rolling around in my handbag, my business partner and I took on a stagnant, mature FMCG category dominated by large multi-nationals, and launched a true makret disruptor. For the last 12 years, I’ve seen our Moxie brand of women’s personal care through every step of its life cycle, from conceptualisation right through to commercialisation and have sunk my teeth into anything from packaging and product design, to ad campaign development to customer relationship management with some of the world’s biggest retailers. I understand every element of what it takes to not only bring a brand to life, but to insulate it from tough competition and secure it for future business growth and success. Moxie products have sold millions upon millions of products in various markets around the world; I’ve made a heap of bad decisions and mistakes, but just as many good ones, too. I’ve done it for myself and I can help you do it, too (the good stuff, that is!). Contact me if you’re keen to learn more about: - How to get started (How do you know if it’s a good idea or not? Where do you get help?) - What it takes to build a brand from scratch - How to launch your product into major retail or online - Brand strategy - Marketing strategy (I’m a Marketer by trade!) - Entrepreneurship - New product development - Exporting, operations and logistics - Corporate Social Responsibility - Leadership - Life/work balance Some other cool stuff I’ve done/do that might be of help... - Telstra Young Business Woman of the Year 2014, VIC - Westpac/AFR ‘100 Women of Influence’ 2014 - Entrepreneur’s Organisation Board member 2015 – present - Co-founder and champion of the ‘Pads for Pads’ initiative - RMIT Student Mentor - Regular public speaker
After many years in the advertising world, I've joined the team at Foodora Australia in 2015 to head up the marketing department. A great opportunity to be part of a brand from the start and develop a young brand in the market. Experience in: 360 campaigns, Brand activation, Brand Consulting, Corporate Identity, CRM (B2B & B2C) & Integrated Online projects, Social communications, Sponsorships & Events, PR. Clients during my advertising days: AUTOMOTIVE: Lexus ENTERTAINMENT: News Limited / Glamour NL / Radio 538 NL FASHION: Stills EU / Turnover EU / Wrangler EU / Arrow EU FINANCE: WestlandUtrecht Bank NL FMCG: Fruit Shoot INT / Sara Lee EU / SCA, Li
I'm the co-founder of Top Expert and have over ten years experience building top ASX listed brands. I've worked on brand building for Origin Energy, realestate.com.au, Coles, Medibank, QAG GOMA, and Pronto Software to name a few. I can help you with your brand strategy, brand and product architecture, naming and employee engagement to help you build not just a successful business, but a brand that your customers love.
$6.67 / min
(Hourly rate $400)
Prior to founding a VC firm, Bondi Born – a luxury swimwear label, and being on the leadership team of FairFax, I started my career 25 years ago in global ad agencies where I ran the advertising for household brands like Coca-Cola, Weet-Bix, Pantene and IBM. I discovered I have a brain wired for strategic thinking and excelled at brand strategy. How do consumers think about brands? How do you differentiate a brand and develop a unique positioning with distinct values and personality so that consumers come to you, transact and stay loyal? In 1996 I set up one of the first dedicated Digital Marketing agencies, Expanded Media (XM), for Australia’s then largest ad agency, George Patterson Bates. I was responsible for growing revenue from zero to $3m within 12 months for blue-chip clients like Optus, Ninemsn, David Jones and St. George helping them create their very first websites and online advertising campaigns. I joined Fairfax in 1998 and in the subsequent twelve years, I sat on the Leadership Team reporting to the various CEOs and the business grew to having 450 staff and $110m EBITDA per annum. Some of my highlights of these 12 amazing years include: • I convinced Fairfax management and Board in 1999 to break up “Fairfax Classifieds Online” and launch their sections as separate brands online. Domain is now valued at $2b. Strategic decisions like these can seem small, but they can actually determine the future success or failure of your business if you don’t get them right in the beginning. • Named “Internet Pioneer of the Year” in 2000 for developing and writing Australia’s first University accredited course in Internet Advertising for UTS and in 2002 was named one of the Top 10 Most Influential people in e-Marketing. • In 2003 I established from start-up, Fairfax Enterprises, a print and digital direct-selling and book publishing business that bridges the newspapers and Fairfax Digital. It grew from nothing to 10 staff and $2m profit in 2 years and remains to this day a significant part of Fairfax’s revenue. • Not long after we acquired RSVP.com.au in 2006 I was put in to get it in shape for integration into Fairfax Digital. We took the brand mainstream and set up better digital marketing KPIs and staffing and within 6 months we’d halved the cost of customer acquisition, while accelerating member numbers and revenue growth. • In 2007 I set up an SEO/SEM taskforce and mentored a team of search experts to share knowledge and optimise Fairfax’s multi-million dollar spend in this area. In my last 3 years at Fairfax Digital I ran Strategy and Mergers & Acquisitions - scouting for companies for Fairfax Digital to build, invest in or acquire, meeting with literally hundreds of entrepreneurs in a multitude of different sectors learning something from each one as to how they started and grew their businesses, understanding and assessing their businesses models and studying their future growth strategies. It resulted in a number of mergers, acquisitions and start-ups for Fairfax and was an exhilarating experience. I then set up Foundry, a boutique VC that invested in pre-revenue ecommerce start-ups. After looking at dozens of pitches including sitting on the selection committee for Innovation Bay, we did four investments (2 failed, 1 we sold and 1 is still growing nicely) before I realised I wasn’t having any fun sitting on the sidelines. I needed to be in the driver’s seat of my own business. This brings me to Bondi Born. Bondi Born is a luxury swimwear brand that I started with my business partner, Glenn Parks (highly experienced in global sourcing, production and logistics), in 2015. In our first full year of operation, targeting the European market, we turned over $500k+ and the brand was hung on the racks of prestige retailers like Selfridges and Harrods. We are now in premium Department Stores and boutiques from Munich, Mykonos and Milan to Croatia, Cayman Islands and Cote d’Azur. Right now we are selling our yet to be released 2018 collection to retailers in 5 continents through 14 contracted agents. We have a website in three currencies, third party logistic warehouses on 4 continents and we are targeting $4m in revenue for the coming 12 months. The countless lessons I learned and training I received in my 20 years in corporate life have helped me to do this. I’m building a brand based on a distinct market position, we are using social media and sophisticated digital marketing techniques, I raised capital to accelerate our growth, I surrounded myself with experts in areas I had no knowledge of and have listened and learned from them. I have made mistakes and gone down wrong paths and quickly pivoted and optimised the direction. I have also learned an incredible amount in the past 2 ½ years about fashion (which I absolutely LOVE). Global sourcing of fabrics and trims, designing and manufacturing locally and in Asia and penetrating global retail markets along with the boring stuff like tax, logistics and trademarks. When I was asked by Belinda to join Top Expert I was reluctant given how long my days are now (and I have to find time for my two gorgeous children and long-suffering husband). But I thought about my own experience and how challenging the entrepreneurs journey can be and how valuable it would be to have someone you can reach out to for sage advice to help you cut through mistakes and save time and money. So here I am. And if I can help someone on their journey it would be an honour. What can the key things I think I can best help my fellow entrepreneurs with? • Brand Strategy • Brand Building (online + offline marketing) • Business Strategy • Business Planning • Starting-up • Start-up/Seed Funding • Growth Funding/Mergers / Acquisitions • Exits • Making the switch to being an entrepreneur • Entrepreneur mentoring • Female entrepreneurship • Global and local fashion sourcing and production • Global fashion retail (online + bricks and mortar) • Global fashion logistics for retail and ecommerce Complete confidentiality and integrity assured. I will give you honest, straight-shooting answers and advice and if I don’t think I can help you or I’m not the best person for what you need, I won’t proceed or waste either of our time.
$2.00 / min
(Hourly rate $120)
Currently Global Marketing Director at T2 Tea, a global luxury retailer offering the widest collection of innovative teas and teawares from around the world. I am responsible for harnessing and cultivating T2’s brand essence and turning it into an incredible end-to-end customer experience across all touch points. I spend my days unearthing new opportunities for T2 to share its unique brand experience with tea lovers around the globe. Before T2, I was Global Vice President of the Drug Channel at Unilever, a €3 billion business. As a senior international business leader with over 20 years’ experience, I have driven the marketing endeavors of some of the world’s biggest, most successful blue-chip companies including Unilever, the Coca-Cola Company and L’Oréal. Over the years, I have spent time immersed in roles spanning retail, sales and marketing with local, regional and global remits. I will be donating 100% of my earnings to Fitted for Work, to help women who are experiencing adversity, get and keep work. Unable to consult on categories sold by Unilever. Available for up to 8 hours a month.
I'm an experienced content strategist, editor, manager, and media professional who cut my teeth in the digital publishing world, heading up the content team for leading digital lifestyle publisher, The Urban List. I joined The Urban List in 2012, when it was just starting out and had 4 full-time employees and created the content strategy that helped to grow our audience from zero to 1 million users per month, in 2 years. When I left in late 2017, the business had grown to over 40 staff, in 7 cities, and an audience of over 2.6 million. I was also recently brought on to set up the business and editorial processes for The Barefoot Investor - another example of a small business truly dominating in its field. I now run my own business, providing these services to Australian businesses that need support with their content and communication. As a result of this excellent training ground, I can provide advice in content strategy and creation, internal and external business communications, people and culture management and recruitment, and content marketing.
$2.92 / min
(Hourly rate $175)
Marketing is more than my profession. I live and breath how to build brands that drive into the heart of the user and execute across digital channels. I have 16 years marketing experience with the past 10 heading up digital and digital marketing functions. I've built eCommerce and brochure sites along with comprehensive acquisition and retention strategies using digital (including SEO, SEM strategy, social and email) along with traditional marketing levers. I build strategy and understand how to execute and I specialise in building marketing programs that solve business problems. I've worked across multiple sectors including services, health, publishing, online marketplaces and FMCG. With a background in journalism and an MBA in marketing, I am both experienced and qualified to answer most marketing related questions and provide guidance on not only what to do, but how to continually solve with marketing.
$1.67 / min
(Hourly rate $100)
Protecting Brand Names™ in Australia and International Markets. Brian is a qualified Trade Mark Attorney, Member of The Institute of Patent and Trade Mark Attorneys (IPTA), Ten Year Member of the Australian Marketing Institute (AMI) and is on the committee of the International Trademarks Association (INTA). He is the Founder of Trademark.Ventures International, a firm protecting the next generation of leading global brands. Based in Melbourne, Trademark Ventures can assist with any domestic and international trademark and IP matters, with strong alliances with trade mark attorneys from around the world. Brian is also the Co-Founder of Investors’ Org, an investor only community aimed at creating more investor interest in technology start-ups.
A passionate brand strategist, consumer marketer and product development innovator with over 13+ years experience. I have worked across a stable of both international and local prestige, professional and FMCG brands. Driven by a consumer centric approach balanced with commercial mindset, I have proven capability in leading and executing integrated go-to market plans to ensure a brand’s health and longevity in a dynamic market.
$7.50 / min
(Hourly rate $450)
Want to attract new clients? Want more sales with your ideal customers? Are you in a competitive industry? If that sounds like you, then you may want to know how I help business managers, like yourself, compete more effectively in this competitive world. I'm passionate about working with great business people to define Brand Strategy, create Lead Generation and Marketing Programs. Working with thousands of companies including, TOYOTA, Victory Blinds, Fulton Hogan, Wridgways, Melway and other leaders in their space has given me the insight and experience to generate over 6000% return on marketing investment. Speak to me if you want to: - Win more ideal clients in your competitive market - Clarify your strategic ideas or confirm your assumptions - Discover more ways to grow your business strategically - Make cost effective decisions on your marketing spend.