$6.67 / min
(Hourly rate $400)
Natural and Organic Skincare Pioneer. Entrepreneur. Founder - Aromababy. Product Development. Exporter of 20 years. In 1994 I developed Aromababy - the world’s first specialist baby and mother skincare brand to combine the use of natural and organic ingredients with research. The launch of Aromababy created a new category in the Australian retail space and offered 'choice' in the type of baby care offered across maternity hospitals. In Australia Aromababy is sold online including with Myer and in retail stores including airport duty free chains and pharmacy groups such as National Pharmacies. The brand is also sold online and in stores across Asia Pacific and the Middle East. Aromababy is also used in select hospitals and sold to hotels and resorts, carving a niche for itself as a boutique, specialist brand for mother and baby with a 25 year heritage. I have worked on several external brands and independent product projects in the natural sector. I am a regular presenter and MC at events in China, Hong Kong and Australia in relation to accomplishing business across the Asian region. I have over 25 years experience in product development, exporting and building an award-winning brand. I hold a Diploma in Aromatherapy and am a trained Infant Massage Instructor. I regularly travel to Asia providing mother and baby wellness workshops to health professionals and consumers. I am a published freelance writer including on business, baby, beauty and travel and co-host a Melbourne breakfast radio show.
++ Bridging the gap between Chinese and Australian businesses ++ I’m a highly experienced, China business guru that specialises in all aspects of doing business in China, such as, strategic planning, negotiations, overcoming the cultural gap, business development and marketing to Chinese consumers. However most critically to first overcome the cultural gap! With population over 1.3 billion, doing business in China is not for the faint hearted. I’m both bi-lingual and bi-cultural, so I know how to short-circuit processes and produce results that increase efficiency by between 70% and 50%. If you’re thinking of doing any business in China I’m your go-to specialist. I’m commercially aware with an excellent track record of business development in China, with consideration of complex international law, trade and political trends. I’ve consulted to Australian businesses doing business in China and Chinese businesses in Australia across a number of industries including commerce, professional services, financial services, manufacturing, food and agriculture, education, property development, aged care, and mining. I’m often a guest speaker, as well as a widely published author on international trade and investments with a strong focus on China. I’ve written for over 80 publications and authored 4 books: • ‘Shanghaied: Why Foster’s Could Not Survive China’ • 'Doing Business Successfully in China' • ‘Doing business with China: getting ready for the Asia century’ • ‘Dancing with the Dragon: doing business with China’ I’m on the board of the Victoria branch of the Australia China Business Council, the School Council of Victoria School of Languages and the boards of private companies.
A passionate brand strategist, consumer marketer and product development innovator with over 13+ years experience. I have worked across a stable of both international and local prestige, professional and FMCG brands. Driven by a consumer centric approach balanced with commercial mindset, I have proven capability in leading and executing integrated go-to market plans to ensure a brand’s health and longevity in a dynamic market.
Pawan Lalwani is the Founder and CEO of Language Your Way(LYW), a platform that makes English language learning fun for students in China via gamification of content, game based learning, online tutoring and study tours to Australia. Despite not being able to speak Chinese nor having any per-existing connections in China, Pawan's exceptional grit got the start-up where it is today. Pawan built a team and navigated his way from the ground up in the Chinese market by connecting with several schools, distributors and government officials in South Western China. One of LYW's distributors include the Top 25 e-learning company in China. Pawan's understanding of gamification (using game-design elements and principles in non-game contexts) and understanding of the Chinese market enabled him establish him to raise investment from a some private investors. Highlights * Invited to join the first cohort of the Landing Pad program in Shanghai supported by Australian Trade and Investment Commission. * Featured on TechNode (TechCrunch China), Beijing Business Today, Startup Daily etc * Winner at number of local and international competitions most recent being the Nanjing OCP (Australia & New Zealand division). * Presented at a number of local and international events such as EdTechAsia Summit (Bangkok), GIE (Beijing), RMIT, Monash university etc Feel free to reach out if - * You want to use Gamification as an online marketing technique to encourage engagement with a product or service. * Interested to enter the Chinese market with your product/service.