After many years in the advertising world, I've joined the team at Foodora Australia in 2015 to head up the marketing department. A great opportunity to be part of a brand from the start and develop a young brand in the market. Experience in: 360 campaigns, Brand activation, Brand Consulting, Corporate Identity, CRM (B2B & B2C) & Integrated Online projects, Social communications, Sponsorships & Events, PR. Clients during my advertising days: AUTOMOTIVE: Lexus ENTERTAINMENT: News Limited / Glamour NL / Radio 538 NL FASHION: Stills EU / Turnover EU / Wrangler EU / Arrow EU FINANCE: WestlandUtrecht Bank NL FMCG: Fruit Shoot INT / Sara Lee EU / SCA, Li
Founder & CEO of Babyology 2007-2017 Babyology is the number one media company for Australian parents. The business was acquired in 2017 and at the time had a Facebook following of over 1.2 million and 1 million visitors to the website each month with a staff of 16 people. Mandi is an experienced entrepreneur, starting her first business at the age of 25 and a finalist in the Australian Telstra Business Awards in 2016. With a BCom from UNSW and 10 years entrepreneurial experience, building and running a digital media publishing company which started as a blog, Mandi is mentoring many start ups in the Australian ecosystem. Mandi is a business consultant working with small and medium business owners to grow their businesses to become more entrepreneurial, focusing on digital, social media, growth and marketing strategy.
As the Chief Marketing Officer at Showpo, I’m leading the fashion e-commerce retailer into global growth. I have over 10 years experience in digital consulting and have advised both small and big brands on how to develop digital strategies to achieve growth and how to optimise every dollar spent. Some of the brands I’ve worked on include Woolworths, Microsoft, Catch of the Day, Officeworks, Allianz, and Vodafone. I combine both high level digital strategy with expert tactical skills in SEO, Google Analytics, content marketing, and conversion rate optimisation. I can advice you on how to develop a content marketing strategy to drive onsite traffic and then increase conversions once they get there. I’ve taught the SEO for Marketers course at ADMA for the past 6 years and so needless to say I know SEO extremely well and can run you through the basics to more advanced techniques to get your site ranking on page 1. I'm especially interested in seeing how people can align their different channels into a cohesive whole - marrying the offsite and onsite experience - to provide a seamless customer journey. Can’t wait to chat.
$16.67 / min
(Hourly rate $1,000)
Expert in social media, email marketing, content marketing and SEO, I’m passionate about helping businesses of all sizes grow and achieve a return on their marketing investment. Currently the Senior Director of Global Marketing at HubSpot, previously Head of Marketing (APAC) at Salesforce.com. At HubSpot, my team created the most successful global lead generation campaign ever, which generated more than 100,000 organic leads (in under 6 months, for less than $6000). I’m a regular speaker at marketing summits and a contributor to BRW, Boss, Entrepreneur.com and MarketingMag. I have extensive experience across B2B and B2C marketing and sales and would love to give you digital marketing advice to help grow your business and answer any specific content marketing, email marketing, SEO and social media questions you might have.
Ben has 25 years of experience in the technology space and is passionate about delivering technology-based solutions to problems. He has extensive expertise in evaluating and building technology stacks, first in the film industry and then in his own company which he grew to a successful exit in 2017. He has also designed and managed technology across a range of projects including Hollywood blockbusters like Happy Feet and The Matrix. With a Computer Science background, Ben provides insights into the risks and opportunities surrounding workflows and the software they rely upon. As an entrepreneur, he is uniquely positioned to evaluate not just the technology itself, but its business impact as well. Key areas of expertise include: * Evaluating and building technology-based solutions * Product management * Business and customer analytics * Data-driven decision making * Growth hacking * Maximising personal & team effectiveness
Prior to founding a VC firm, Bondi Born – a luxury swimwear label, and being on the leadership team of FairFax, I started my career 25 years ago in global ad agencies where I ran the advertising for household brands like Coca-Cola, Weet-Bix, Pantene and IBM. I discovered I have a brain wired for strategic thinking and excelled at brand strategy. How do consumers think about brands? How do you differentiate a brand and develop a unique positioning with distinct values and personality so that consumers come to you, transact and stay loyal? In 1996 I set up one of the first dedicated Digital Marketing agencies, Expanded Media (XM), for Australia’s then largest ad agency, George Patterson Bates. I was responsible for growing revenue from zero to $3m within 12 months for blue-chip clients like Optus, Ninemsn, David Jones and St. George helping them create their very first websites and online advertising campaigns. I joined Fairfax in 1998 and in the subsequent twelve years, I sat on the Leadership Team reporting to the various CEOs and the business grew to having 450 staff and $110m EBITDA per annum. Some of my highlights of these 12 amazing years include: • I convinced Fairfax management and Board in 1999 to break up “Fairfax Classifieds Online” and launch their sections as separate brands online. Domain is now valued at $2b. Strategic decisions like these can seem small, but they can actually determine the future success or failure of your business if you don’t get them right in the beginning. • Named “Internet Pioneer of the Year” in 2000 for developing and writing Australia’s first University accredited course in Internet Advertising for UTS and in 2002 was named one of the Top 10 Most Influential people in e-Marketing. • In 2003 I established from start-up, Fairfax Enterprises, a print and digital direct-selling and book publishing business that bridges the newspapers and Fairfax Digital. It grew from nothing to 10 staff and $2m profit in 2 years and remains to this day a significant part of Fairfax’s revenue. • Not long after we acquired RSVP.com.au in 2006 I was put in to get it in shape for integration into Fairfax Digital. We took the brand mainstream and set up better digital marketing KPIs and staffing and within 6 months we’d halved the cost of customer acquisition, while accelerating member numbers and revenue growth. • In 2007 I set up an SEO/SEM taskforce and mentored a team of search experts to share knowledge and optimise Fairfax’s multi-million dollar spend in this area. In my last 3 years at Fairfax Digital I ran Strategy and Mergers & Acquisitions - scouting for companies for Fairfax Digital to build, invest in or acquire, meeting with literally hundreds of entrepreneurs in a multitude of different sectors learning something from each one as to how they started and grew their businesses, understanding and assessing their businesses models and studying their future growth strategies. It resulted in a number of mergers, acquisitions and start-ups for Fairfax and was an exhilarating experience. I then set up Foundry, a boutique VC that invested in pre-revenue ecommerce start-ups. After looking at dozens of pitches including sitting on the selection committee for Innovation Bay, we did four investments (2 failed, 1 we sold and 1 is still growing nicely) before I realised I wasn’t having any fun sitting on the sidelines. I needed to be in the driver’s seat of my own business. This brings me to Bondi Born. Bondi Born is a luxury swimwear brand that I started with my business partner, Glenn Parks (highly experienced in global sourcing, production and logistics), in 2015. In our first full year of operation, targeting the European market, we turned over $500k+ and the brand was hung on the racks of prestige retailers like Selfridges and Harrods. We are now in premium Department Stores and boutiques from Munich, Mykonos and Milan to Croatia, Cayman Islands and Cote d’Azur. Right now we are selling our yet to be released 2018 collection to retailers in 5 continents through 14 contracted agents. We have a website in three currencies, third party logistic warehouses on 4 continents and we are targeting $4m in revenue for the coming 12 months. The countless lessons I learned and training I received in my 20 years in corporate life have helped me to do this. I’m building a brand based on a distinct market position, we are using social media and sophisticated digital marketing techniques, I raised capital to accelerate our growth, I surrounded myself with experts in areas I had no knowledge of and have listened and learned from them. I have made mistakes and gone down wrong paths and quickly pivoted and optimised the direction. I have also learned an incredible amount in the past 2 ½ years about fashion (which I absolutely LOVE). Global sourcing of fabrics and trims, designing and manufacturing locally and in Asia and penetrating global retail markets along with the boring stuff like tax, logistics and trademarks. When I was asked by Belinda to join Top Expert I was reluctant given how long my days are now (and I have to find time for my two gorgeous children and long-suffering husband). But I thought about my own experience and how challenging the entrepreneurs journey can be and how valuable it would be to have someone you can reach out to for sage advice to help you cut through mistakes and save time and money. So here I am. And if I can help someone on their journey it would be an honour. What can the key things I think I can best help my fellow entrepreneurs with? • Brand Strategy • Brand Building (online + offline marketing) • Business Strategy • Business Planning • Starting-up • Start-up/Seed Funding • Growth Funding/Mergers / Acquisitions • Exits • Making the switch to being an entrepreneur • Entrepreneur mentoring • Female entrepreneurship • Global and local fashion sourcing and production • Global fashion retail (online + bricks and mortar) • Global fashion logistics for retail and ecommerce Complete confidentiality and integrity assured. I will give you honest, straight-shooting answers and advice and if I don’t think I can help you or I’m not the best person for what you need, I won’t proceed or waste either of our time.
$5.83 / min
(Hourly rate $350)
I started my career in tech-support at Microsoft in Sydney before being shipped around the world to various Microsoft subsidiaries, training tech support staff (USA, UK, Sth East Asia). Upon returning to Australia, I took my passion and knack for education and invented a character for TV called Ms Megabyte as a way to encourage all Australians to embrace technology. This led to many years on the Today Show as the IT Reporter; national magazine columns and radio spots; best-selling books and one of the first consumer websites to sell banner ads (HP, Intel, nineMSN, travel.com.au) Once my national media profile was established, I began accepting requests to MC and Speak at events and conferences, and found this was my absolute passion. Again following the direction the market was pointing me, I accepted invitations from people in the conference audiences to work directly with their businesses on the innovation and digital marketing topics I specialise in. For the past 15+ years working with this diverse range of industries and business sizes, I've built a knowledge base which is as wide as it is deep, yielding a unique set of skills which I bring to every consultation. I can take a look at your online profile across your website, LinkedIn, Facebook to ensure you're making the most of each platform to build your brand. To find new customers and extend your relationship with existing customers. I continue to be extremely passionate about the event industry, coaching upcoming speakers, executives and subject-matter-experts to maximise the impact from their presentations. I'd love to assist you prepare for an upcoming presentation. As colleague Glenn Capelli once said : "If Yvonne was an app, you'd put her on your home screen!" "She does her research and really cares. Our audience, staff, exhibitors and speakers love her. Yvonne is professional, hard-working, loyal and we highly recommend her." Retail Global CEO
$2.00 / min
(Hourly rate $120)
Currently Global Marketing Director at T2 Tea, a global luxury retailer offering the widest collection of innovative teas and teawares from around the world. I am responsible for harnessing and cultivating T2’s brand essence and turning it into an incredible end-to-end customer experience across all touch points. I spend my days unearthing new opportunities for T2 to share its unique brand experience with tea lovers around the globe. Before T2, I was Global Vice President of the Drug Channel at Unilever, a €3 billion business. As a senior international business leader with over 20 years’ experience, I have driven the marketing endeavors of some of the world’s biggest, most successful blue-chip companies including Unilever, the Coca-Cola Company and L’Oréal. Over the years, I have spent time immersed in roles spanning retail, sales and marketing with local, regional and global remits. I will be donating 100% of my earnings to Fitted for Work, to help women who are experiencing adversity, get and keep work. Unable to consult on categories sold by Unilever. Available for up to 8 hours a month.
I am a marketing mentor and marketing technologist - blending people and leading-edge digital marketing technology. A career of over 28 years has led me to a point of pragmatic optimism - technology is now readily priced for every business to automate their marketing channels to provide the scale they need, What used to be within reach of only major corporates' budgets is now available to businesses of all size. And you don't need to be a brain surgeon to operate it. I am dedicated to a continuous improvement cycle, and I look for all possible marketing levers to experiment with until data proves that we are succeeding.
I have worked in Digital marketing for my entire career, building and delivering strategies including SEO, SEM, Social Media Marketing, Inbound Marketing, Email Marketing, Content Marketing, Retargeting, and Display advertising. I have first-hand experience and know best-practice for most digital tools including everything from Wordpress and Shopify to all major social platforms, most email marketing systems, and many CRMs. I have worked with startups, SMEs, enterprises including Telstra, Unilever and Sony, & governments, on strategy, implementation, optimisation, training, and coaching. I have won awards, presented at industry conferences, and trained the marketing teams of multinationals. I love data and am passionate about helping businesses succeed and grow. I can't wait to work with you.
Passionate about helping individuals and businesses affect change through simplification, innovation and strategy. As Group Digital Manager for the Super Retail Group brands including Supercheap Auto, Rebel, BCF, Ray's Outdoors and Amart Sports, Nathan focuses on leading the digital and omnichannel strategy across all brands through customer solutions, scalable technology, e-Commerce optimization and multichannel integration. Nathan is currently involved in leading digital transformation across the Group which includes strategic, operational and cultural change. Nathan has experience as a client, agency and supplier across digital and traditional media. Recent projects of note include digital and omnichannel transformation, web and eCommerce re-platforming, implementation of "buy now, pay later" solutions, online fulfillment strategy and establishment of design thinking, prototyping and UX capabilties.
$2.92 / min
(Hourly rate $175)
Marketing is more than my profession. I live and breath how to build brands that drive into the heart of the user and execute across digital channels. I have 16 years marketing experience with the past 10 heading up digital and digital marketing functions. I've built eCommerce and brochure sites along with comprehensive acquisition and retention strategies using digital (including SEO, SEM strategy, social and email) along with traditional marketing levers. I build strategy and understand how to execute and I specialise in building marketing programs that solve business problems. I've worked across multiple sectors including services, health, publishing, online marketplaces and FMCG. With a background in journalism and an MBA in marketing, I am both experienced and qualified to answer most marketing related questions and provide guidance on not only what to do, but how to continually solve with marketing.
I have worked in a number of retail businesses (some small and some bigger) across Australia, UK, US and Europe, running e-commerce, marketing and digital teams. Each has had very different challenges and opportunities: how to grow traffic, how to make sure we get a return shop, how to improve what the customer thinks or feels when they shop with us. More often than not, this comes down to the catch all of customer experience. My expertise is in helping to join the dots between all the different marketing, digital and promotional activity and create a coherent plan and approach for customer experience, then making sure we have a way to measure it and learn from it. I'm practical and down to earth and I really enjoy learning about different businesses and helping where I can.
$2.50 / min
(Hourly rate $150)
We are fashion entrepreneurs, authors, bloggers and social media consultants. Founders of @howtwolive and @twoobs, we have amassed over 150,000 followers on social media. How Two Live is an empowering fashion and lifestyle platform for young women. Last year our first book #HowTwoLive was published in Aus, USA, and the UK. Brands we’ve collaborated with globally include Westfield, Maybelline, Nasty Gal, Windsor Smith and The Zoe Report. Our footwear label TWOOBS launched with a guerilla stunt at New York Fashion Week that was featured on the front page of Huffington Post, and in April 2017 Buzzfeed reported that they were the shoes that took over Coachella. Speak to us if you want to learn how to... - Grow your following & engagement on Instagram, Snapchat, Facebook and Twitter - Launch & market a product on a budget - Elevate your business through collaborating with global brands …plus tried and tested social media & marketing tips that we can tailor to your business.
I am passionate about creating and growing digital businesses. Today, along with my 2 co-founders I run Costumes.com.au and ReadyToShip.com.au. I am currently a Non-Executive Director of the National Online Retailers Association (NORA) and also advisor to a number of businesses, including Retail Global, and Chunky Media I authored of the Australian version of 'Making Money on eBay for Dummies'. In 2015 and 2016 I was included in "Inside Retail's Top 50 People in e-Commerce" and in 2016 awarded the individual Excellence Award at the RetailGlobal Internet Conference.
$2.92 / min
(Hourly rate $175)
Need help getting started with your digital marketing? Don't know where to focus? With over 20 years agency experience in London & Sydney, I've worked with hundreds of companies to refine their vision, craft their message, organise their approach and find the best way to get their brand out in the digital world. On a call, we'll do a swift audit of your current marketing & make suggestions for better results. Get clarity on the channels you need & how to make the most of each one. Recommend ways to focus your marketing efforts for increased efficiency. Answer any questions & solve any problems you may have with your marketing or business.
I've run a number of business initiatives gravitating around new media and film including the launch of Australia's biggest action sports film festival Yew.tv. In early 2015 I joined Australia's biggest crowdfunding platform Pozible as their dedicated project advisor, offering advice & creating content for crowdfunding campaigners. During this time Pozible saw it's highest ever monthly success rate at 64%
$1.67 / min
(Hourly rate $100)
I specialise in digital customer experience, acquisition and retention in direct-to-consumer operating models. I believe strongly that direct-to-consumer models through digital customer acquisition programs can provide brands with a unique competitive advantage through the collection of valuable user data, reduced reliance on traditional retail channels and increased profit margins. After studying and completing my Masters Degree in International Business in the Netherlands I moved to Melbourne and established the marketing practice for Rocket Internet’s foodora & more recently became the 1st employee at successful e-commerce subscription food start-up Hummingbird Superfoods. I can help you with: - Social media advertising strategy - Influencer marketing recruitment/management - Customer retention & up-sell strategy - End-to-end customer experience analytics - Marketing investment attribution reporting - Stakeholder management & reporting
$3.33 / min
(Hourly rate $200)
As Arlo & Co's CMO, my focus is on building the company's reputation, innovating marketing approaches, optimising comms and UX, creating world-class CX, developing insights, building relationships, and ultimately fostering the growth of the businesses. In previous roles I was in charge of developing and optimising business communications with evidence-based marketing across multiple platforms, by combining psychology and online behaviour with persuasive copywriting methods and kickass UX. I did this for some serious players in FinTech, digital search, real estate, and SaaS. Here are some of the things they trusted me with: • Building brand language style guides (that inform ALL business comms). • Uncovering compelling value propositions and identifying buyer personas. • Developing and executing integrated marketing strategies. • Crafting conversion optimised website and app copy (sales pages, onboarding flows, microcopy, etc.). • Creating comprehensive autoresponder flows (aka 'drip campaigns', 'lead nurturing', etc.). • Composing email marketing campaigns that get the $$$ rolling in. • Developing social media comms/content strategies that grow communities (and profits). Outside of my commitments to growing other people's companies, I've also spent time building my own business - www.onetinytribe.com - and chatting to rooms full of people about all things comms, email, social media, UX, CX, and startups.
$2.50 / min
(Hourly rate $150)
Approaching tough data-centric questions and losing the forest for the trees? I have over 12 years’ experience in digital, focussing on digital analytics, insights, optimisation, digital strategy and data-driven digital marketing. I’ve helped numerous companies achieve huge return on investment by making well informed decisions based on data. I’ve worked for Virgin Australia and Jetstar Airways and currently run my own digital consulting company. Clients include Origin Energy, Renault and Telstra. I’m the lead instructor for data analytics at General Assembly and am I’m especially passionate about leading and empowering high performing teams. Happy to talk all things digital, data, consulting, career, leadership (especially cross-border team leadership) and more.