We sell a packet of Moxie product every thirty seconds. Curious yet? With the crazy idea to put tampons in recyclable tins so that they would stop rolling around in my handbag, my business partner and I took on a stagnant, mature FMCG category dominated by large multi-nationals, and launched a true makret disruptor. For the last (almost!) 14 years, I’ve seen our Moxie brand of women’s personal care through every step of its life cycle, from conceptualisation right through to commercialisation and have sunk my teeth into anything from packaging and product design, to ad campaign development to customer relationship management with some of the world’s biggest retailers. I understand every element of what it takes to not only bring a brand to life, but to insulate it from tough competition and secure it for future business growth and success. Moxie products have sold millions upon millions of products in various markets around the world; I’ve made a heap of bad decisions and mistakes, but just as many good ones, too. I’ve done it for myself and I can help you do it, too (the good stuff, that is!). Contact me if you’re keen to learn more about: - How to get started (How do you know if it’s a good idea or not? Where do you get help?) - What it takes to build a brand from scratch - How to launch your product into major retail or online - Brand strategy - Marketing strategy (I’m a Marketer by trade!) - Entrepreneurship - New product development - Exporting, operations and logistics - Corporate Social Responsibility - Leadership - Life/work balance Some other cool stuff I’ve done/do that might be of help... - Telstra Young Business Woman of the Year 2014, VIC - Westpac/AFR ‘100 Women of Influence’ 2014 - Entrepreneur’s Organisation Board member 2015 – 2018 (inclusive) - Co-founder and champion of the ‘Pads for Pads’ initiative - RMIT Student Mentor - Regular public speaker
I can help you with • Website and Mobile Site Reviews • Advice around technology selections and system implementations • User Experience • Advice on building killer tech and product teams • Managing growth in your business • Pricing strategies • eCommerce Business Strategies • Distribution Centre design and automation • Review of Existing System Implementation At Booktopia, as CTO I design and lead the technology and product teams that design and build all internal systems and integrate with external systems. As Deputy CEO I oversee all Strategy in the business and work with the COO to oversee all operations from Customer Service through to the Distribution Centre. I formulate Booktopia's vision and strategy across all areas of the business and sit on Booktopia's Board. In my time at Booktopia I have personally built Booktopia's website and designed and developed our custom built Warehouse Management System which integrates into our fully automated Distribution Centre. I have also specified, designed and managed the implementation of our custom built Customer, Order and Content Management System. I also lead the design and implementation of the Booktopia mobile site which won the 2016 ORIA award for best Mobile Commerce Site. I was recently a finalist for the Online Retail Industry Recognition Award, named as one of Inside Retail’s Top 50 People in E-Commerce for 2016 and in was finalist for the BRW’s Best Rising Star Award. I am also an advisor to a number of tech and online companies and am a Non-Executive Director for Car Next Door.
I work across the Australian startup ecosystem, as the Chair of the Board of StartupAus, a mentor and investor with Startmate Accelerator, and a strategic advisor to a number of early and growth stage startups. Over my career, I’ve worked for and advised some of the most category leading and category killing companies across Australia and the US. I was recently an innovation expert at Inventium and prior to this the founding Managing Director of Eventbrite Australia, where I built and lead the team to grow the Australian market of event organisers and passionate event attendees. Before coming to Australia, I worked at Bain & Company in Silicon Valley advising the world's largest FMCG, technology, consumer products and retail businesses about international growth, customer experience / loyalty and organisational effectiveness strategies. I’m passionate about helping businesses scale and increase their impact through ‘wow' customer experiences, new market entry and product development.
$16.67 / min
(Hourly rate $1,000)
ModelCo is an iconic Australian beauty brand, world renowned for breaking new ground with our innovative products in the cosmetic, self-tanning and natural skincare categories. Providing women with stylish, high quality, beauty products has always been my personal mission. It all started in 2002, when I launched ModelCo TURBO LASHWAND Heated Eyelash Curler and shortly afterwards TAN AIRBRUSH IN A CAN - the world’s first self-tanning airbrush product. Our products are now sold globally in thousands of retailers as well as shipped worldwide from www.modelcocosmetics.com. Our innovative R&D approach has not only earned ModelCo a cult following, but the ability to sign international celebrity brand ambassadors such as Elle Macpherson, Dannii Minogue, Rosie Huntington-Whiteley and Hailey Baldwin. I will be only accepting one 30 min call per month due to time constraints.
Winner of the Telstra Young Business Woman of the Year 2016 and Founder of Kester Black - Australia's fastest growing ethical beauty brand. Our products are the first in the world to obtain a vast suite of accreditations such as Choose Cruelty Free, International Cruelty Free, Vegan Society, Australian Made and B Corporation. We believe that through creative and ethical business, everyone can experience beautiful, quality cosmetic and skincare products, without adverse environmental or social effects. As founder, CEO and Creative Director, over the past 5 years I've: - Adapted products to meet Halal certifications - Grown revenue by 600%, with no outside investment - Secured over 400 stockists worldwide, including Myer, David Jones Eastland, SABA, Gorman, and Anthropologie - Secured six international distributors - Fostered amazing collaborative partnerships, including Pantone, SABA, Toni Maticevski, Audi, Original & Mineral, mud ceramics, Trophy Wife Nail Art, Bellabox, and Beauty EDU.
• Founder and MD Madame Flavour Pty Ltd, the cult tea brand with over 80 million pyramid tea bags sold • Telstra Businesswoman of the Year finalist • 30 years FMCG sales and marketing expertise • Speaker on entreprenurship, marketing, marketing ethics, women in business After 18 years as a marketing and product manager for Gillette and Simplot, I embarked on a journey to start a feminine tea brand and pioneered the use of silky pyramid bags for leaf tea in Australia. Madame Flavour really kicked off when I pitched and sold to Coles and Woolworths, and we now sell the brand to major supermarkets, top hotels and airlines in Australia, NZ, and Asia. I believe in having a personal and authentic approach to business, building brand and consumer connection and specifically love supporting women achieve their business goals.
$6.67 / min
(Hourly rate $400)
Natural and Organic Skincare Pioneer. Entrepreneur. Founder - Aromababy. Product Development. Exporter of 20 years. In 1994 I developed Aromababy - the world’s first specialist baby and mother skincare brand to combine the use of natural and organic ingredients with research. The launch of Aromababy created a new category in the Australian retail space and offered 'choice' in the type of baby care offered across maternity hospitals. In Australia Aromababy is sold online including with Myer and in retail stores including airport duty free chains and pharmacy groups such as National Pharmacies. The brand is also sold online and in stores across Asia Pacific and the Middle East. Aromababy is also used in select hospitals and sold to hotels and resorts, carving a niche for itself as a boutique, specialist brand for mother and baby with a 25 year heritage. I have worked on several external brands and independent product projects in the natural sector. I am a regular presenter and MC at events in China, Hong Kong and Australia in relation to accomplishing business across the Asian region. I have over 25 years experience in product development, exporting and building an award-winning brand. I hold a Diploma in Aromatherapy and am a trained Infant Massage Instructor. I regularly travel to Asia providing mother and baby wellness workshops to health professionals and consumers. I am a published freelance writer including on business, baby, beauty and travel and co-host a Melbourne breakfast radio show.
I am the founder of The Smoothie Bombs, a smoothie booster range that is vegan, certified organic, palm oil free and gluten free. I went from being a single parent on welfare to building a million dollar business from a simple home recipe. I bootstrapped through Smoothie Bomb's inception by being resourceful and determined on a coin purse budget. In 2007, I returned to study in my 40's to become a clinical nutritionist. In the process I discovered there was a need in the market for my home made smoothie boosters. As a mum, I believe in changing bad habits by making good choices easier. The Smoothie Bombs evolved after my fussy eating daughter stopped eating breakfast. My solution was to providing the right combination of healthy ingredients in a convenient and easy to use way. My products have gone from being hand made in my home kitchen to upscaling the production to hit manufacturing MOQs. I am stocked in over 800 stores around Australia including including Chemist Warehouse. I have stockists in UAE, Singapore, Hong Kong, New Zealand and Korea. International expansion is currently in progress. My expertise is in: • Bootstrapping a Start up • Branding • Social media • Food product development • Food regulations and council requirements • Organic certification guidelines • Finding and dealing with manufacturers • Distributor agreements • Negotiating with major retailers • Exporting processes Business life is always busy and certain times of the year may be more hectic than others for chats. I have set aside some allocated time for Thursday and Friday afternoons for appointments.
I started Over the Moo about 2 years ago, when I saw a gap in the market for a reasonably priced and delicious vegan ice cream. Being lactose intolerant myself, I was sick of not having an ice cream option - so I decided to develop one myself. At first, I sold the ice creams door-to-door to independent IGAs, even allowing it to be stocked on consignment. Before long, word got around and it started flying off the shelves. We now have nine flavours and sell to 350 independent grocers and 550 Woolworths stores across Australia. I'm interested in chatting to other entrepreneurs and providing advice about how to sell a category, not just a product; cold chain logistics; inventory management; and product development.
Food developer, FMCG wholesaler and marketer, and small business mentor - over the past 10 years I’ve grown Slim Secrets from a small, family-run FMCG business into a global brand with world-wide distribution and brand recognition. Sold online and stocked in major Australian retailers including Coles, Woolworths, Chemist Warehouse, Priceline, 7Eleven and IGA. We also export to 15 countries around the world, are stocked in over 4,000 outlets and recently signed a distribution deal for China. The thing I've loved most about building our brand is being innovative with our marketing on a smaller budget than some of our larger competitors and building great relationships. I’m a big believer in influencer marketing and we’ve recently signed an ambassador deal with current world number one tennis champion Angelique Kerber, as well as Avril Lavigne targeted for the China market. Slim Secrets has a range of 21 healthy snacks including protein bars, cookies, low carb fit balls, RTD protein indulgence shakes, and a Protein Puds with chia dessert range. Each product is carefully developed to include the right balance of fats, carbohydrates, protein and fibre without compromising on taste, as well as ensuring they meet food regulations for our export markets. Whether you have an idea and need some guidance on where to start, or are a more established business looking for growth, I'm more than happy to chat and provide you with advice. Looking forward to hearing about your business.
Funtrepreneur, Speaker, Foodie, and Lawyer. My partner and I started Matcha Maiden when we fell in love with matcha during a traditional tea ceremony in Japan. After returning to Australia, we realised there was a gap in the market for an affordable, accessible, easy to use matcha product and decided to develop one ourselves. At first we launched Matcha Maiden as a hobby, but it quickly took off and we now have stockists across Australia, UK, Hong Kong and the US. Last year we opened Australia's first specialty matcha cafe, Matcha Mylkbar in Melbourne, showcasing this vibrant green superfood as well as a world leading, innovative plant-based breakfast and lunch menu. As well as Matcha Maiden and Matcha Mylkbar, I also run a successful blog and instagram account Spoonful of Sarah, as well as enjoying a daily yoga and meditation practice. Life is busy, but I would love to provide advice to you where I can.
Internationally renowned user interface and experience designer, I’m one of the leading web designers in Australia. I’ve worked closely with Y-Combinator startups, Australian startups and leading businesses, including Adobe, Westpac, Snappr, Lantern, Freelancer, Hipages, Oneflare, Spaceship and more. I’m a freelance designer and consultant and specialise in reviewing website interfaces and user experiences and transforming these to increase site conversion, improve navigation and drive user satisfaction across the site. My work has featured across TechCrunch, Business Insider, TNW, The Australian, and Sydney Morning Herald. I also write for Shopify about UX and e-commerce, as well as my own weekly UX Design newsletter, with over 6,000 readers. On the side, I’ve also co-founded Product Hunt’s #1 Product of the Day UI Garage and Bukket. UI Garage has over 20,000 visits a month and delivers weekly design inspiration and patterns for product designers. Bukket is an all-in-one screen capture and recording Chrome Extension – try it out! Call request me if you need advice on how to improve your website interface and usability, or building a website or tech product.
I love marketing. I’ve found my passion; and that is, developing and launching global brands. Having worked in a large multinational for much of my career, I felt it was time to take all that I had learned over the years in my various roles (from field sales, to sales management, to marketing and then senior regional brand management) and apply it to something I could create from scratch and bring to life – something I was truly passionate about. I was excited by the freedom to be able to innovate, create and ultimately control the outcome of my work. That’s how ‘Moxie’ came to be. Despite my previous experience, going out and starting fresh was incredibly challenging, but I’ve learned so much along the way and have continued to develop my skills, particularly in FMCG. I’m really proud of what we’ve created and proud to say that Moxie has become a global brand, having launched in the UAE, throughout Europe, and more recently in China and the US. Moxie is a stylish and feminine offering in what has previously been deemed an embarrassing and anything but stylish category. Our range includes tampons, pads and liners complete in discreet and unique purse-worthy tin packs that are reusable and 100% recyclable.