Adam Schwab

CEO & Co-Founder of Lux Group, $300M Turnover, Investor

Advice for starting a business
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I was a corporate lawyer at Freehills before starting our first ‘real’ business with my co-founder, Jeremy, back in 2004 (back when we were only 24). Since then, we’ve created Australia’s largest bootstrapped e-commerce business, the Lux Group. We have more than 350 team members around the world, turnover more than $300 million annually and have just been named No.1 on the Financial Review's Fast Starters list. We’ve been profitable virtually since founding and are very focused on delivering value to clients, customers, team members and shareholders.

We’ve grown from a tiny room in St.Kilda to offices in four continents and built what we think is Australia’s best eCommerce team, from the ground up without raising any external funding.

Our businesses include Luxury Escapes (Australia’s favourite travel website with a net promoter score of 73), Brands Exclusive, Cudo, Living Social and TheHome, among others.

We’re passionate about the customer experience and building truly great teams.

In addition to Lux Group, I’m an investor and the non-executive Chairman of Bluethumb.com.au, Australia’s largest and fastest growing art marketplace, and have been a non-executive director of the Myeloma Foundation since 2009. I co-founded MyTable.com.au which later became part of Menulog, and was a shareholder in Menulog when it was sold to JustEat in 2015 for $855 million.

Awards: AFR #1 Fast Starters 2017; BRW #1 Fastest Growing Company in 2013; Men’s Style Man of Influence 2014; CEO Magazine Young CEO of the Year in 2015; Deloitte Leadership Award Winner, Australia in 2015.

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