Catherine Cervasio

Founder & CEO Aromababy, FMCG and Export entrepreneur

In 1994 I developed Aromababy, the world’s first baby skincare brand combining the use of natural and organic ingredients with neonatal research. The launch of Aromababy created a new category in the Australian retail space.

Aromababy is now sold online including with Adore Beauty and in hundreds of stores across Asia Pacific, including Mothercare Asia and Watsons Pharmacy China. Aromababy is also used in select hospitals and resorts.

We are the only Australian natural baby skincare brand with registered products in China - essential to sell in retail stores there. I often present at events in relation to accomplishing business in the Asia region. I regularly travel to Hong Kong, Singapore and China providing mother and baby wellness workshops to health professionals and consumers.

I have over 20 years experience in product development, exporting and building an award-winning brand. I hold a Diploma in Aromatherapy and am a trained Infant Massage Instructor.

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