Natural and Organic Skincare Pioneer. Entrepreneur. Founder - Aromababy. Product Development. Exporter of 20 years.
In 1994 I developed Aromababy - the world’s first specialist baby and mother skincare brand to combine the use of natural and organic ingredients with research. The launch of Aromababy created a new category in the Australian retail space and offered 'choice' in the type of baby care offered across maternity hospitals.
In Australia Aromababy is sold online including with Myer and in retail stores including airport duty free chains and pharmacy groups such as National Pharmacies. The brand is also sold online and in stores across Asia Pacific and the Middle East. Aromababy is also used in select hospitals and sold to hotels and resorts, carving a niche for itself as a boutique, specialist brand for mother and baby with a 25 year heritage.
I have worked on several external brands and independent product projects in the natural sector. I am a regular presenter and MC at events in China, Hong Kong and Australia in relation to accomplishing business across the Asian region.
I have over 25 years experience in product development, exporting and building an award-winning brand. I hold a Diploma in Aromatherapy and am a trained Infant Massage Instructor. I regularly travel to Asia providing mother and baby wellness workshops to health professionals and consumers.
I am a published freelance writer including on business, baby, beauty and travel and co-host a Melbourne breakfast radio show.