Kate Morris

Founder & CEO Adore Beauty

My one piece of advice for Ecommerce entrepreneurs looking to grow their business
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• Inside Retail, Top 50 People in Ecommerce 2015, 2016
• Non- Executive Director, NORA (National Online Retailers Association)
• Telstra Business Women's Award Winner, 2010 + 2014

I’m Founder & CEO of Adore Beauty, Australia’s leading online shopping destination for skincare, haircare and makeup.

In 1999, with just $12,000 and two little known cosmetic companies on board, I started Adore Beauty from a garage in Melbourne at the age of 21. Since then it has grown to 160+ brands, 12,000+ products, and $25m+ in annual revenue. In 2015 I sold a 25% share of my business to Woolworths, then bought it back in 2017.

With over 17 years experience in beauty e-commerce, I can provide advice about online retailing, supplier/partner/investor negotiations, people management, stock management, digital marketing, financial management and scaling.

100% of my call fee from Top Expert will be donated to Oxfam's Women's Empowerment projects.
I'm mostly available for calls on Fridays.

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