I’m the co-founder of a complete lifestyle brand, SWIISH. Our brand spans an online store that in two years has experienced phenomenal growth and become a seven figure powerhouse business; together with a lifestyle website focussed specifically on luxe for less. In addition, I’ve co-authored two best selling cookbooks, including Super Green Smoothies and The Good Life. In addition, in the last 12 months, we have developed and released a number of products to market, including a Super Green Superfood Powder, as well as frozen ready to blend smoothies, manufactured in Australia, that retail across Coles, Woolworths and IGA supermarkets nationally.
I started SWIISH 5 years ago together with my sister, Sally Obermeder. Before launching the business in 2012, I enjoyed a 15 year career in senior leadership roles within Human Resources in the Investment Banking industry. I worked alongside CEOs and MDs of global powerhouses including J.P. Morgan and Bankers Trust as well as ANZ Bank, to grow and develop their businesses.
My strengths are in having a creative and strategic mindset whilst focussing on scalability and ensuring that the commercial and operational elements of the business thrive; strong leadership skills; as well as starting and running family businesses. I’ve undertaken a mid-life career transition from the corporate world to become a successful entrepreneur and am a skilled blogger, author and a certified health coach.
I have a strong passion for developing others and building long term mentoring relationships. I love to see people strive to reach their dreams and help them to unlock their passion and purpose.