Wayne Baskin

Deputy CEO and CTO at Booktopia | Top 50 People in eCommerce

$5.00 per min
(Hourly rate $300)

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I can help you with

• Website and Mobile Site Reviews
• Advice around technology selections and system implementations
• User Experience
• Advice on building killer tech and product teams
• Managing growth in your business
• Pricing strategies
• eCommerce Business Strategies
• Distribution Centre design and automation
• Review of Existing System Implementation

At Booktopia, as CTO I design and lead the technology and product teams that design and build all internal systems and integrate with external systems.

As Deputy CEO I oversee all Strategy in the business and work with the COO to oversee all operations from Customer Service through to the Distribution Centre. I formulate Booktopia's vision and strategy across all areas of the business and sit on Booktopia's Board.

In my time at Booktopia I have personally built Booktopia's website and designed and developed our custom built Warehouse Management System which integrates into our fully automated Distribution Centre. I have also specified, designed and managed the implementation of our custom built Customer, Order and Content Management System.

I also lead the design and implementation of the Booktopia mobile site which won the 2016 ORIA award for best Mobile Commerce Site.

I was recently a finalist for the Online Retail Industry Recognition Award, named as one of Inside Retail’s Top 50 People in E-Commerce for 2016 and in was finalist for the BRW’s Best Rising Star Award.

I am also an advisor to a number of tech and online companies and am a Non-Executive Director for Car Next Door.


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